Hi, I’m Allie Floyd
I’m founder of The Floyd Agency, a marketing strategist specializing in social media management, content strategy, search visibility (SEO, AEO & GEO), and digital marketing for small businesses and real estate professionals.
With an MBA in International Business & Social Media Marketing, HubSpot Social Media Certification, and more than seven years of experience, I help businesses build marketing strategies that are intentional, measurable, and designed for long-term growth.
Before launching The Floyd Agency, I spent more than four years at Portside Real Estate Group, where I advanced from Marketing Manager to Associate Director of Marketing Services. There, I partnered with more than 150 real estate professionals across Maine, New Hampshire, and Massachusetts, leading social media strategy, content marketing, search optimization, brand development, and community marketing initiatives.
Today, I bring that same strategic approach to every client. From developing marketing roadmaps and optimizing websites for search to creating content that builds authority and drives organic visibility, my focus is helping businesses show up with clarity, connect with the right audience, and turn their marketing into a tool for growth.
Outside of work, you'll usually find me at a local coffee shop, exploring the Maine coast, or fine-tuning a marketing strategy—or a caption—until it feels just right.
A Strategy-First Approach
Every business is different, which means your marketing should be too.
Before we create content or build a campaign, I take the time to understand your business, your goals, your audience, and what success looks like for you. From there, every recommendation is intentional—from your messaging and content strategy to search visibility and social media.
Data plays a key role in every decision. I use analytics to identify what's driving engagement, attracting the right audience, generating leads, and supporting long-term business growth. Rather than chasing trends or posting for the sake of consistency, we focus on the insights that move your business forward.
Whether we're working together through consulting or full-service management, my goal is the same: to help you build a brand people trust, establish authority in your industry, and create a marketing strategy you can confidently grow with.
For consulting clients, that also means empowering you or your team with the tools, knowledge, and guidance to market your business more effectively. My role isn't to create dependency—it's to help you work smarter, make informed decisions, and feel confident in your marketing long after our meetings end.